By now you must have some understanding of the strategies being employed by your competition. Prepare an analysis of your competition specifically addressing the following items:
- The types of strategies employed by your competition.
- The changes you must make, if any, to improve your current strategy, or do you need to create a new strategy.
- How you will assess whether your strategy can be successful.
- Why you feel your strategy will be successful.
- How you will measure the success of your strategy.