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Two television stations compete with each other for viewing audience. Local program­ming options for the 5:00 p.m. weekday time slot include a sitcom rerun, an early news program, or a home improvement show. Each station has the same programming options and must make its preseason program selection before knowing what the other television station will do. The viewing audience gains in thousands of viewers for Station A are shown in the payoff table.

Station B
Sitcom News Home
Rerun program improvement
b1 b2 b3
Sitcom Rerun a1 10 25 3
Station a News program a2 8 7 6
Home improvement a3 4 8 7
Determine the optimal strategy for each station. What is the value of the game?

Anderson, David R.; Sweeney, Dennis J.; Williams, Thomas A.; Camm, Jeffrey D.; Cochran, James J.. An Introduction to Management Science: Quantitative Approaches to Decision Making (Page 256). South-Western College Pub. Kindle Edition.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91820410

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