Two students at cambridge university in england were, Ask an Expert

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Two students at Cambridge University in England were charging businesses to have their logos painted on their faces for a day. The students raised more than $40,000 toward their university tuition. Volvo has had people adopt temporary tatoos in their promotions, while Dunlop went to the extreme by offering a set of free tires to those who would have the company's flying-D logo permanently tatooes somewhere on their bodies. Ninety-eight people complied to the Dunlop promotion.

Is it ethical for advertisers to resort to such extreme promotions dubbed "skinvertising"? Do you think it's even effective? Would you participate?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91903856

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