TRUE/FALSE

1. Which of the following is not a source of primary data?

2. Participant observation is frequently used in:

3. A questionnaire includes the following question, measured on a 5-point Likert scale: “To what extent are you satisfied with the appearance and the service of the shop-assistants?” This question is an example of a:

4. In a reality television series, the CEO of a corporation conceals his/her identity and assumes the role of a fellow worker in various settings in the company in order to observe what is happening. Which of the following would most accurately describe this type of observation.

5. ‘To what extent can you say about yourself that you are happy?’ is an example of a loaded question.

6. Observational methods are best suited for research requiring non-self-report descriptive data; that is when behavior is to be examined without directly asking the respondents themselves.

7. The hypotheses need to be briefly explained to the respondent when a questionnaire is used to collect data.

8. With respect to the sequence of questions in a questionnaire, you start with asking difficult questions which you unravel to more specific questions later.

9. A thematic apperception test, an inkblot test and word association techniques are all examples of:

10. Which of the following is not a suggestion for conducting participant observation?

11. Which of the following could be a source of bias in an interview?

12. Experiments, observational methods, and questionnaires are the three main data collection methods in survey research.

13. A major drawback of uncontrolled observation is however that it is usually difficult to untangle the often complex situation since we do not control any factor in this.

14. Unstructured observation can be used to generate numerical data to test hypotheses.

15. A disadvantage of electronic questionnaires is that this way of surveying is relatively expensive.

16. Observation is often used as a technique to collect data that complement data obtained by other techniques such as interviews.

17. Mutually exclusive means:

18. Which of the following is a characteristic of unstructured interviews?

19. Which of the following could be a source of bias in an interview?