True of False

1. Sometimes a company may have the information needed to make a decision and,therefore, there is no need to conduct marketing research.

2. Clients often know the cause of their business problems but rarely know the symptoms.

3. Studies that primarily answer who, what, where, and when questions are decriptive studies.

4. Determining the sample size to how we draw sample elements from the census,

5. The whole point of selecting an appropriate sample plan is to ------, where sample size determination, when done properly is intended to----

A. Ensure the sample is representative of the population/ ensure that the research can measure whatever she or he is interested in measuring without error.

B. Ensure the sampling process is economically effiient/ensure that the researcher can make a more precise measure of whatever of whatever or she is measuring.

C. Ensure the sample is representative of the population/ensure that the researcher can make a more precise measure of whatever he or she is measuring.

D. all correct

E. all incorrect

6. the best way to explain the relationship between the marketing management problem and the marketing research objective is that the marketing research objectives is stated in a way that it specifies what relevant, accurate and unbiased information must be obtained in order to solve the marketing management problem.

7.It is not important for researchers to know the marketing manager's circustomces, objectives and resources, the researcher need know only how to objectively conduct the research project.

8. The "iceberg phenomenon" refers to cold, non-harmonious relationships between researchers and clients.

9. Decision problem or research problem

-------Acme crop, wants to decide whether to increase their presence in Asia.

-------Acme's research staff needs to evaluate the cost and profitability of additional distribution channels

--------Phillip Morris is contemplating whether to change their name.

--------Phillip Morris's Public Relations Agency has to access favorability ratings for each of the finalists which might replace the old company name.

10. Research objectives should be imprecise because they may need to cover serval situations.

11. Research objectives do not need to be operational as log as management understands them

12. Research objectives often involve constructs. Brand awareness, intentions to purchase, knowledge of product features, among others, are discussed in the textbook as being constructs, which must be 'operational zed' in order to be measured.