Training to Prevent Turnover of Sales Representatives

Imagine that your current training is weak and inconsistent, which resulted in high turnover of sales representatives. Using the information from below about my company, think about how would you mold your ideal salesperson with training and develop an effective training plan for new hires and current representatives. Some items that we may consider are:

- How would you set up training?

- Would it be classroom or Web-based?

- How long, and how consistent would the training be?

My training plan may should include, but may not limited to:

- Procedures, processes, and protocol.

- New hire training.

- Mentoring.

- Resource manuals.

- Product training (for example, provide a description of what it would consist of)

Company information:

The company is a manufacturer of refrigerated cases for the retail and grocery market. Here is some information that you need to know about the company:

- There is one corporate office and manufacturing plant based in Michigan, with a total of 100 total employees.

- There are regionally based locations, which currently cover six Midwestern states: Minnesota, Wisconsin, Michigan, Illinois, Indiana, Ohio.

- Currently there is one sales manager (you) and 12 sales representatives.

- The sales representative territory is set up geographically with two representatives per state.

- Compensation is based on a salary of $25,000 per year, plus a yearly bonus.