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Traditionally, theorists suggest that the managerial function of controlling should not be confused with control in the behavioral or the manipulative sense.

This function does not imply that managers should attempt to control or to manipulate the personalities, values, attitudes, or emotions of their employees.

Instead, this function of management concerns the manager's role in taking necessary actions to ensure that the work-related activities of employees are consistent with and contribute toward the accomplishment of organizational and departmental objectives.

Research the concept of the virtual organization. Then, explain how can a manager measure work that is performed when the employee may be 5,000 miles away?

Be sure to consider the virtual and global organizations and how a manager would control and measure work from afar.

Marketing Management, Management Studies

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