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Traditionally, the healthcare industry did not incorporate marketing strategies into business practice. To be successful in today's market environment, health care providers must employ similar marketing techniques as traditional for-profit businesses.

1. To what extent should business practices and goals be determined by competitive marketing techniques?

2. Should health care be as competitive as other cut-throat businesses, for instance, electronic companies?

Defend your answers.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91956104

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