(Answered) Traditional tools of marketing and pr have undergone a

Management Studies

Traditional tools of marketing and PR have undergone a shift as new tools for the trade are developed, specifically social media.

Very often marketers will use blogs and other social sites/networks to sound like people having a conversation or posting a message but, it's really a contrived marketing/PR tool. That said:

1. Do these "seemingly real" conversations work effectively to shift your opinions of products and services? Explain.

2. Are they a credible source for information and/or recommendations? Why or why not?

3. Are there times or incidents when these types of efforts could or would be more effective? If so, what are they?

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