Traditional advertising has a continued prominence in the communications landscape despite the emergence of new communication options such as social networks.

For your individual work, read the short summary below and write a paper that answers the questions that follow.

The proliferation of media options, in combination with the trend toward longer ads, is leading some analysts to predict the end of the traditional 30-second television spot.

Using the Internet, identify and review two or three video ads that extend well beyond the length of the traditional 30-second spot. Do you think the longer ads are more compelling and engaging than a traditional television spot? Why or why not?

• In your view, did the length of the ads help advertisers achieve their goals? Explain