Trade promotionswhy do manufacturers such as kraft and sara, Ask an Expert

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Trade Promotions:

Why do manufacturers such as Kraft and Sara Lee offer trade promotions? What impact do trade promotions have on the supply chain? How should trade promotions be structured to maximize their impact while minimizing the additional cost they impose on the supply chain?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92290891

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