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Q. Toys are US first made public its plans to enter the Japanese market in 1989. Was Japan an attractive market for Toy's R US? List two entry barriers into Japan, including one culturally based barrier in entering this market. Illustrate what were the problems transferring the competitive advantages of the industry to a foreign market? Illustrate what alternative modes of entry would you recommend?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9359040

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