Tour Operations Management Assignment

Purpose of the assignment - The aim of this assignment is to enable learners to exhibit an understanding of the tour operators industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, and strategic decision making.

Task 1 -

Assuming that you work in the product development department at Trailfinders Ltd. Your line manager has asked you to prepare a leaflet to be presented to the product development team to analyse the effects of the current and recent trends and developments on the tour operators industry (1.1). Therefore, you need to conduct detailed research by using supportive materials such as tour operator's prospectuses, textbooks and online resources but above all conduct visits to travel agencies and tour operators on the high street and online.

Understand the tour operators industry within the travel and tourism sector: Analyse the effects of current and recent trends and developments on the tour operators industry.

Task 2 -

Your second task is to write a report on the stages involved in creating holidays. Please address LO2 and assessment criteria 2.1, 2.2 and 2.3 by using the scenario as specified below.

Your manager at Trailfinders has been impressed by your work so far. Your next assignment is to create a luxury coach and educational tour for adult students (over 18 age group) from London, United Kingdom to Brussels and Brugge, Belgium. You should propose a detailed plan for a student group tour starting from the summer vacation in August 2019. The proposed group size is 40 students per group and the tour is for 5 nights. The detailed proposal should be submitted in a professional written report format.

Your manager at Trailfinders has requested a detailed proposal so you have to assess the stages and timescales involved in developing this holiday (2.1) and also to evaluate the suitability of different methods of contracting for different components of the holiday (2.2) (e.g. transport, hotels, attractions).

Understand stages involved in creating holidays.

2.1 Assess the stages and timescales involved in developing holidays.

2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator.

2.3 Calculate the selling price of a holiday from given information below.

A special rate for your group has been proposed by Grand Casselbergh in Bruges of 90 euros per person for a twin room (2 adults sharing) with breakfast. The price 45-seater luxury coach is £7,400 and that includes two drivers, a tour manager, fuel and all road and ferry taxes. The cost of a local tour guide is €920 for the duration of the tour. Your company adds a mark-up of 30%. The spot exchange rate is €1.15 per £1. Your task is to calculate the selling price of the tour package and the price per person (2.3).

Task 3 -

Your next assignment is to work with the Marketing Department team at Trailfinders where you should review brochures and methods of distribution used to sell luxury holidays. Your task is to evaluate the planning decisions taken for the design of the brochure (3.1), assess the suitability of alternatives to a traditional printed brochure (3.2) and evaluate the suitability of different methods of distribution used to sell a holiday (3.3) for different types of tour operators (mass tour operators and specialised tour operators. Your line manager has asked you to prepare a management report summary with relevant academic sources and industry examples. You should collect luxury holidays brochures from at least two different types of tour operators.

3.1 Evaluate the planning decisions taken for the design of a selected brochure.

3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package.

3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator and recommend the most appropriate for a luxury tour package.

Task 4 -

Your last task is to write a management report summary on strategic and tactical decision making for tour operators. You should evaluate the strategic decisions made by different types of tour operators (4.1) and to compare the tactical decisions that could be taken by a selected tour operator in different situations (4.2). In order to achieve 4.1 you can evaluate strategic decisions made by a mass market tour operator and niche/specialist market tour operator. In order to achieve 4.2 you must select a specific tour operator and this can be one of the tour operators used in 4.1.

Understand strategic and tactical decision making for tour operators:

4.1 Evaluate the strategic decisions made by different types of tour operator.

4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations.

Attachment:- Assignment File.rar