Topic

The concept of time varies across cultures and is an aspect of international marketing and negotiations that is often not appreciated. This, in turn, leads to significant frustration. Discuss the different ways that time is typically perceived and highlight some of the issues that may arise when business people operate using different assumptions.

Task

Write a report with a word limit of not more than 2000 words that covers a comprehensive review of the literature on the topic, as it relates to current international marketing issues facing businesses operating between countries.

• The audience for this report should be an Australian organisation. You will discuss the theory surrounding the issue and provide relevant, practical recommendations on how your organisation should manage its exposure to the issue.

The emphasis will be on critical analysis and interpretations, rather than description. You need to READ WIDELY first, exploring both theory and current best practice.

• You need to identify the key issues involved.

• You need to explain how the key issues identifiedwould affect the chosen organisation.

• You need to provide recommendations to the chosen organisation on HOW it could face the issues identified (in terms of minimising the threats and taking full advantage of the opportunities).

• You need to discuss JOURNAL ARTICLES.

Suggested report structure:

• Table of Contents

• Executive Summary

• Introduction (aims of the report)

• Literature Review (discussion of theory)

• Management Implications (how does this apply to your selected organisation)

• Conclusions 

• Recommendations

• References (APA) References should be from Journals Articles Wikipedia and Google will not be accepted.