TOPIC:

Discuss how Bernie Madoff used Cialdini's principles to convince investors to entrust him with $50 billion. Be concrete with your examples and bold the principles you mention in your write-up.

(Hint: Although you do not have to write about all six principles, there ARE good examples of all six.)

Please do not use other resources.

Write-ups have a strict 600-word limit and are penalized for exceeding 600 words Shorter write-ups also tend to do poorly. Aim for 500-600 words.

Include the word count at the top of the document (e.g., "Word Count: 598").

Hint: Please do NOT define terms or write an intro, conclusion, or background. Quoting directly from readings is almost always a bad idea.

DO make sure to do the readings thoroughly. Knowledge cannot be faked.

Use 12-point font and 1.5 line spacing.

Reading :

Harnessing the Science of persuasion By Robert B. Cialdini.

THE FINANCIAL PAGE BRANDED A CHEAT by James Surowieck.