Topic Title: Anything related to the study case

Study Case-1: For each of the following products and activities listed below:

a. Identify the core values most relevant to their purchase and use.

b. Determine whether these values encourage or discourage use or ownership.

c. Determine whether these core values are shifting, and if so, in what direction. The products and activities are:

1. Donating money to charities                                                            

2. Donating blood                      

3. Compact disc players           

4. Telephone answering machines                                                     

5. Toothpaste                               

6. Diet soft drinks

7. Foreign travel

8. Cellular phones

9. Interactive TV home-shopping services

10. Fat-free foods

11. Products in recyclable packaging

No. of Page: 5

References: APA 10 reference.