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Topic: Segmentation and Positioning
Resources: University Library, Internet, Textbook

Write a 1,000-to 1,500-word, double-spaced APA formatted paper
using one local retailer of your choice and focusing on the following questions:

What are the retailer's current segmentation efforts and how could they be improved?
What demographic measures are most important to the retailer?
What are key elements of the retailer's positioning, and how can it be improved?
Format your paper consistent with APA guidelines.

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