Topic: Public Relations Research

The topic is "Should the State of Tennessee Require 'hands-free' cellular phone use in automobiles?" To be clear, this topic is NOT about a ban of cellular phone use while driving, but banning the use of holding the phone while driving. The topic is about whether the State of Tennessee should require by law a hands-free device such as a Bluetooth or wired earpiece connected to the phone that comes with all phones when purchased, or other hands-free devices) to be used while talking on a cellular phone. You are to assume you are preparing the report for the public relations department of the American Automobile Association (AAA).

In your discussion guide, simply state that the focus group will be audio recorded.

Under the sub-header, Secondary Research, you should look at finding statistical data from at least two credible sources found on the Internet such as government pages or organizations that deal with driving, etc.

Under the Specific Discussion section, this is where you will have your questions listed. There should be at least five.

If you have any questions, please do not hesitate to contact me via email or phone. Your evenings are my afternoons, so do not hesitate to contact me during the evenings your time via phone.

Text:

Greenbaum, Thomas L. (1999). Moderating Focus Groups. Thousand Oaks, CA: Sage Publishers. ISBN: 9780761920441

Salant, Priscilla, and Dillman, Don. A. How to Conduct Your Own Survey. New York: John Wiley & Sons, 1994. ISBN: 9780471012733

Attachment:- Assignment Files.rar