Topic: Marketing Research

Question - Develop a survey that will be one of the key data sets for your Course Project.

The survey you develop should support the topic that you identified during Week 1. (Marketing research plan for the company Nike)

You are to submit the actual survey plus a 2 pages (double spaced) report that explains the strategies behind the survey.

Survey Report Guidelines

The report should include the following information.

• Have an introduction area in which you explain your project.
• Provide a description of the purpose of the survey. What questions do you wish to answer? How does the survey design particularly reflect the goals you have for gaining information?
• Identify the target market for the survey.
• How will you choose the sample for the survey?
• What will be the method for conducting the survey (i.e., phone, Internet, personal interviewing, etc.)? Why did you choose this mode? What is your overall plan for conducting the survey based on your methodology?
• Explain your survey strategy design in detail.

In this section, you should explain the specific tactics and strategies you have integrated into the survey.

• Why have you phrased the questions as you have?
• Why have you created the response areas as you have?
• What strategies are there behind the order of the questions?
• Why are you asking the type of demographic questions you have outlined?

In general, be detailed in explaining your approach and strategies for the data you are collecting. Remember to format your report per APA guidelines.

• How will you analyze the results of the survey? Are there any special considerations for the analysis? How have you planned for the analysis in the design of the survey?
• Include a conclusion section that summarizes the above and reiterates why your strategic approach to the survey fulfills the objective of this piece of the research and your overall Course Project.