Topic is Srilanka food and Beverages.

Assignment: Final Portfolio Assignment: Creating a Global Marketing Program.

Assignment: This is your final assignment and will become part of your CUC MBA ePortfolio.

In this assignment you will:

1. Create a Title Page

2. Executive Summary

a. Political Risk

b. Economic situation, opportunities, challenges and risks

c. Technology capabilities and digital marketing communication capabilities

d. Why this country represents a good opportunity for entry and expansion

e. What are the financial rewards for this expansion

6. Bibliography and Appendix

Final Portfolio - Creating a Global Marketing program

1. Marketing Mix
a. Product - overall product positioning
b. Price - pricing strategy
c. Distribution Channels
d. Global Digital Promotional Strategy - Integrated Marketing Communication (IMC) Identify the digital IMC plan that works best for the marketing mix and strategy.

1. Advertising - Paid Media
2. Public Relations - Blogs/Chat/Social Media
3. Promotions
4. Promotional budget - Identify the promotional budget needed ford global market entry.

2. Identify and explain the metrics you will use to define a successful launch and marketing communication plan. How will you measure/ optimize the integration of all the digital marketing techniques within the digital IMC plan?

3. Identify a leadership framework or method to evaluate ethical issues within your global marketing strategy and tactical plan.

Your final project submission should meet the following requirements:
- Include the CUC MBA cover page, title page, executive summary, bibliography and appendix.
- Use a minimum of 3 credible sources for the #4 assignment that are cited within the essay or presentation.
- Include proper citation of any graphs or figures that you do not create yourself.

Be formatted according to the 6^th edition APA form and style. Please use the provided writing template.