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TOPIC: Achieving Global Competitive Advantage PLEASE NOTE: This assignment is not a star analysis. You are only expected to use the prescribed four components of the star analysis framework as an organizing device to structure your essay. To complete this assignment you must produce a 1,500 (+/-10%) word essay based on the following company. 1; SAMSUNG The word count excludes the bibliography. Broadly you are interested in how the organization's strategy meets geography to influence its competitive performance. Your task is to examine how your chosen organization manages to achieve global competitive advantage. You are expected to employ FOUR COMPONENTS [Home country, Supplier country, Customer country, and Partner country] of Spulber's (2007) "Star analysis" framework to structure your work. Please note that this assessment task requires you to evaluate the global competitive strategy of the organization based on all the four components of the framework. Please note: This assignment is not a star analysis. You are only expected to use the prescribed four components of the star analysis framework as an organizing device to structure your essay. The word count excludes the bibliography. Avoid using appendices- the inclusion of any essential figures and tables in the body of the assignment is preferred. The key to doing well is to demonstrate that you can discuss theoretical ideas and apply these in an analysis of an organization. The essay MUST be based on secondary sources, i.e. using newspapers, databases, journal articles and websites rather than primary research which would involve actually talking to firms. If you decide to carry out research directly with your chosen organization (e.g. through interviews with organizational members) you will need ethics clearance from the faculty's ethics committee and this does not sit until after your assignments are due in! Reading Using lecture materials, together with the recommended readings in the IB outline you should be able to identify core materials for the assignment. It is expected that you will make full use of the library's resources, and any appropriate scholarly materials.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91609775

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