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Topic 1: Political Advertisements

Directions: Select one political advertisement from a recent, congressional or presidential election.

• Provide a brief summary of the political advertisement.

• What type of media is the advertisement?
• How was this advertisement disseminated?
• What was the message?

• If possible:

• How expensive was this advertisement campaign?
• Who paid for these advertisements?

• Analyze the content and purpose of the advertisement.

• What is the target audience/demographic?
• What is the argument?
• Was the advertisement effective or ineffective?
• Overall, does this advertisement help or hinder the political process?

• Provide a link for the advertisement.

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