Topic 1 Etsy

1. What are the major elements of Etsy's competitive strategy in e-commerce? How well do the pieces fit together? Is the strategy evolving?

2. Explain the competitive pressures facing the online marketplace for handcrafted goods industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Etsy? Which of the five forces is the strongest? Which of the five forces is weakest?

3. Does it make good strategic sense for Etsy to be a competitor in both the Marketplace and Seller Services segments? Which one of its product lines - Marketplace and Seller Services - do you think is most important to Etsy's future growth and profitability? Why? Should either of these product lines be discontinued?

4. What strategic issues confront Etsy in 2015? What market or internal circumstances should most concern Chad Dickerson and the company's senior leadership team?

Topic 2 Southwest

1. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Southwest is employing?

2. What are the key policies, practices, business principles, and procedures that underlie how Southwest management has implemented and executed the company's strategy?

3. What are the key elements of Southwest's culture? Is Southwest a strong culture company?

4. Which of Southwest's strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed in executing its strategy

Topic 3 Pepsi

1. Does it seem that PepsiCo has made a commitment to operating in a socially responsible manner? Based on the five components of a socially responsible strategy depicted in Figure 9.2 in Chapter 9, is PepsiCo's strategy socially responsible? How does it address the needs of all of its stakeholders? Explain.

2. How does PepsiCo link rewards and incentives to strategically-important employee behaviors and the company's targeted sustainability outcomes?

3. Evaluate the key environmental strategy implementation efforts at PepsiCo since the roll-out of its 'Performance with Purpose' sustainability initiative in 2009. Has management allocated sufficient resources to the sustainability effort? Exercised strong leadership? Instituted polices and procedures that facilitate good execution of sustainability? Demonstrated prudent financial management, based on your analysis of its recent financial performance? Explain.

4. What grade would you give to PepsiCo for its efforts to become a socially responsible, environmentally sustainable corporation?

5. What recommendations would you make to PepsiCo management to increase its triple bottom-line performance? Provide a justification for these recommendations.

The answer of each topic must be professionally done(typed,1" margins,11 or 12 font,double spac,etc.).Please do it as son as possible. And please do it well. Thanks a lot!