Topic - Domino's Pizza

Assessment Tasks -

This section describes the assessment tasks. There are two components, a business essay and a creative video. You are required to write an essay and then explain the essay's main arguments in a short creative video.

Business models are less durable than they used to be as technological advances in areas such as artificial intelligence, computing power, communication networks and battery technologies offers both threats and opportunities for existing businesses and their business models.

"Let's face it: business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. But now, business models are subject to rapid displacement, disruption, and, in extreme cases, outright destruction" (de Jong & van Dijk, 2015).

Specifically, your essay is required to:

1. Clearly and succinctly define the terms 'business model' and 'disruption' based on a short literature review.

2. Analyse the opportunities and threats caused by the advances in smart-connected-products (Porter & Heppelmann, 2014, 2015) to the existing business model for one (1) of the following businesses:

a. Cochlear, Australia. Cochlear implant manufacture and service.

b. Commonwealth Bank, Australia. Banking and insurance.

c. Domino's Pizza, Australia. Fast food restaurant.

d. LEGO, Denmark. Toy manufacturer.

e. Procter & Gamble, United States. Manufacture of disposable nappies and many other products.

f. Volvo Group, Sweden. Manufacture and service of trucks and construction equipment.

g. Strava, United States. Social fitness application.