Topic - Branding
Overview
This assignment helps you understand the importance of brand in marketing strategy planning.
Learning Outcomes
On reading Chapter 8 and completion of this assignment, you will:
• Understand the importance of brand identification.
• Familiarize with ways to develop a strong brand.
• Grasp the benefits of "managing" the brand.
Visual Summary
Case Study
The Chocolate Candy Branding
You are a marketing manager for a company that has developed a new chocolate. The chocolate is different in that it contains a large (really extreme) amount of caffeine. Your top management wants you to create a brand for the chocolate and make a great success. You have to prepare a report for the top management.
In the report, you must:
Determine the most appropriate target market(s)
Develop a brand name for the product
Develop the packaging including colors that will be used
Determine the price
Determine the distribution/outlets
Your report should explain the following questions:
Why you chose the target market(s),you did?
How the brand name will differentiate your chocolate with the other competing brands?
Why you used the colors you did and aspects of the lettering?
How did you determine the price?
How your distribution fits with your target market?
Your report should be around 1500 words.
You should have headings and sub-headings to make reading the reporteasy
Your report should be Single spaced. Use 1" margins on all sides.
Times New Roman 12 size font for the document.