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Topic: Diversity

Narrowed Topic: Diversity issues at Wal-Mart

Issue: Wal-Mart's service to its multi-cultural customers

Research Question: What policies should Wal-Mart implement to make sure its customers are satisfied from the service?

Hypothesis: Wal-Mart can use policies like The Good Faith Efforts (GFE) and The Associate Resource Group (ARG) that enhance the customer experience. It also focuses on driving diversity into the business, increasing supplier diversity and mentoring associates, including persons of diverse race, gender or background.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9752305

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