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Top U up Inc. Is a newly established mobile phone company launching in the Irish market in September 2016. They have identified social media as a potential route to success. The company will be very much grounded in the youth market (15-24 yr olds) and have identified Social Media marketing as a key revenue driver.

Examine how Social Media marketing can add value to this business? What tactics should they use to ensure success?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92593909

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