Today consumers are increasingly demanding ldquogreenrdquo, Ask an Expert

Management Studies

Today, consumers are increasingly demanding “green” products, and marketers are responding with more and more products to meet that demand. Some companies, however, are “greenwashing” their products, that is, they are claiming they are more environmentally friendly than they really are.

Instructions

Answer the following questions:

What are some examples of products that you suspect are being greenwashed?

What should be done about this problem?

Should there be laws about greenwashing or should marketers do more to patrol their own actions?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93131806

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