To test your team members' ability to think strategically and apply what you have taught them to real businesses, you asked each one to write a report on a particular industry, addressing the following:

• What is (are) the major strategic issues that the industry faces? 
• What strategic options or alternatives does it have to address those specific issues?
• What strategic option do the team members recommend and why?
• What are the risks of implementing that chosen option?

You are to choose a company from one of the following industries:

• The current market leader in the car rental industry
• The current market leader in the U.S. hotel industry
• The market leader in the fast food industry