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To test your team members' ability to think strategically and apply what you have taught them to real businesses, you asked each one to create a presentation on a particular industry, addressing the following:

  • What is (are) the major strategic issues that the industry faces?  
  • What strategic options does it have to address those specific issues? 
  • For each option, what changes in information systems (internet, telecommunications and networks, software, hardware, data, simulations, eLearning) may be needed? 
  • What strategic option do the team members recommend? Include support for the recommendation using available descriptive and inferential statistics. What is its probability for success? 
  • What are the risks of implementing that chosen option? Write a hypothesis and null hypothesis for each risk and describe how it will be tested. 

You are to choose a company from one of the following industries:

  • The current market leader in the car rental industry 
  • The current market leader in the U.S. hotel industry 
  • The market leader in the fast food industry

Operation Management, Management Studies

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