To encourage the trial the marketing team spent 50 of its, Ask an Expert

Management Studies

To encourage the trial, the marketing team spent 50% of its marketing budget on couponing and another 30% on sampling during which phase of the new product development process?

a. commercialization

b. Idea generation

c. concept testing

d. business analysis

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92024477

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