Q 1. Technological advances are perhaps the most dramatic forces affecting today's marketing strategies T / F

2. Cause-correlated marketing is not used as a form of corporate giving. T / F

3. To develop marketing information, marketers can obtain the needed information from internal data, marketing intelligence, also marketing research. T / F

4. Explain why is marketing research so important/valuable to a marketing plan, also ultimately to profits?

5. Mail, Telephone, Personal interviews, online, Focus groups are all Contact Methods within a data research/collection plan. T / F

6. Illustrate four major psychological factors influence a customer's buying choices?