RESEARCH: UNDERSTANDING THE MARKETING ENVIRONMENT
To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which the products operate. Using the product/service you chose in your Discussion Board assignment, complete the following:
Industry Research
* Using the AIU library's First Research web resource (click on Find Web Sources and search "First Research"), conduct secondary research on the industry in which your product/service operates. Click here for the research requirements and guide for this assignment.
* From your research and what you have learned in the textbook, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service. The marketing environment forces are covered in Chapter 3, pages 65-89.
* Explore strategies to overcome the threats and/or capitalize on opportunities.
Your paper MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length.