To continue the analysis of your Key Assignment, go on a shopping trip, and interview or observe a salesperson from your selected store for your brand, or speak with a vendor or sales representative of a service that you may need.
There are 2 parts to this exercise, as follows:
- The salesperson's attitude
- Product promises
Part 1: The Salesperson's Attitude (400-600 words)
Answer the following questions, and summarize what took place, behaviors that you observed, and other information that you gathered-without drawing any conclusions or making inferences:
- Did the salesperson make a sales pitch? If so, what were some of the key highlights of it?
- Describe the general attitude of the salesperson. (Was he or she pushy, aggressive, assertive, happy, engaging, talkative, etc.?)
- Reflect on your reaction as the consumer.
- How did the salesperson get your attention?
- How did you respond to the initial greeting by the salesperson, and why?
- Articulate how the information applies to the field of customer behavior, sales, and advertising.
Part 2: The Product Pitch and Promise (400-600 words)
Answer the following questions, and summarize what took place, behaviors that you observed, and other information that you gathered-without drawing any conclusions or making inferences:
- What product or service did you ask about?
- What promises did the salesperson make about the product or service?
- What was the product guarantee?
- What is the company's stance on product returns?
- What is the length of time the company will accept a returned product?
- What is the exchange for the returned product (i.e., refund, store credit, etc.)?
- Do you agree with the product guarantee and return policy? Why or why not?
- Are you willing to risk buying the product based on the product guarantee and return policy? Why or why not?
- Articulate how the information applies to the field of customer behavior, sales, and advertising.
- Examine sales, sales force management, and other consumer behavior factors related to improving sales.