(Answered) To beginnbspmcds product managersnbspmust askhow do you

Management Studies

To begin, McD's product managers must ask:

How do you save and reposition the brand?
What competitive strategy do you adopt?
What products in the line do you eliminate?
What products in the line do you revise/reintroduce/reposition?
What products do you introduce as "new" to the line?
What are the price points?
What is the promotion and media mix?
How much is the budget?
What's the strategic and tactical plan?
Where and how does the product strategy complement social media?
How does McD's use social networking to target digital native and millennial consumers?

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