To be useful, organizational "knowledge" has to be captured and used. Here are some ways of capturing it and using it effectively:

(a) keep it human;

(b) focus on useful knowledge and "know-how";

(c) collect artifacts;

(d) avoid an insular, isolated focus; and

(e) keep your knowledge fresh.

Briefly explain what you think each of these suggestions means.

As you write your explanations, discuss the implications for strategic decision makers.

Text: Coulter, M. (2013). Strategic management in action (6th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 978-0-13-262067-7.