Hofstede utilized a term The Reverse Ecological Fallacy to express a caveat (warning) on the use of stereotypes in cross-cultural interactions. Dr. Nicholson used the phrase Most of the people most of the time however not all of the people all of the time to express the same thing regarding the utilization of cultural value models and stereotypes. To be operative what do international managers do when they encounter behaviour that is different from what they had expected?