Title: Coca-Cola External Analysis

Introduction

• Clearly explain your external analysis using understandable terms for Coca-Cola; use the results from the PEST and Porter's Five Forces strategic models in your analysis.

• How could applying the PEST and Porter Five Forces Model assist in identifying environmental and industry influences that may be a concern or present an opportunity to Coca-Cola?

Coca-Cola Pest Analysis

Pest Key Findings Explanation

Coca-Cola Porters Five Forces Analysis

Porters Five Forces Key Findings Explanation

1. Consider future trends in society, technology, economics, environmentalism, and politics that can influence Coca-Cola.

2. Be sure to look beyond Coca-Cola current market, product, and geographic boundaries

3. Identify two or three factors that are most likely to create dramatic turns in the company's future strategy.

4. How can the organization prepare today for what might happen in three years?

5. Consider changing one or more of these elements for a critical strategic issue identified for Coca-Cola.

6. How would you craft a strategic recommendation that Coca-Cola could realize in no more than six months?

Conclusion

• Succinctly summarize the key findings

• Recommend strategic actions for leadership as a result of the external analysis.

IMPORTANT

• 4 pages without Title page

• APA format: 5 academic sources

• Minimum 5 sentence complete paragraphs