Timing is an important part of a sales promotion plan. Trade sales promotions must be properly timed to ensure channel members fully maximize the opportunity to sell your product.

Assume that the introduction of the new laundry detergent in question 1 is planned for April 1. Place the activities you recommended in question 1 onto a 12-month calendar of events. (Hint: The calendar needs to start before the product introduction.)

In a role-playing situation, present your plan to your boss. Be sure to explain the reasons for your timing of each trade sales promotion element.