Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

Using the Waters Bottling Company, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5- Personal Selling & Global Markets.

Section - Promotion Mix/ Personal Selling & Global Markets

Promotion Mix

Advertising
Personal Selling
Sales Promotion
Direct Marketing
Public Relations

Brand Management

Branding Strategies
Emotional Branding
Brand Extension

Global Markets

Opportunities & Challenges

Executive Summary

Marketing Implementation & Evaluation
Careers in Marketing

After completing Section, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.

Careers in Marketing

List the sections of the marketing plan.

Identify possible careers associated for each section.

Select two of those career choices and discuss the skills required to secure these two positions.

Determine what steps you can take to develop those skills.