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To what degree do you believe mass media affect you or other's? Based on, "the two- step theory" mass communications, foundation of which is thought that mass media affect society's main opinion leaders, who in turn affect opinions and actions of society itself. These main opinion leaders were said to comprise elected public officials, powerful business executives, and religious figures.

Though opinion leaders were seen as powerful, this theory stayed based on belief that mass media were powerful forces in molding public opinion) and how does this theory fit with media affect and behavior changes?

Business Management, Management Studies

  • Category:- Business Management
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