This weeks discussion will focus on key aspects of the, Ask an Expert

Management Studies

This week's discussion will focus on key aspects of the marketing program, starting with price. First, watch this video:

https://www.youtube.com/watch?v=pDmTjIy6XKI

Now that you've watched the video and read chapter 6, why are firms reluctant to enter a "price war?" According to Philip Kotler, whare some are alternatives with emphasis on real-world examples?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M93113232

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