This week you will assemble all of your previous marketing briefs into a single marketing plan.

This, as a part of a larger business plan, would be submitted to potential investors in order to convince them that your bed & breakfast or small hotel is a sound investment. However, a marketing plan consists of more than just the information in the briefs you've already written.

It must begin with an executive summary, a half page overview of the most important information contained in the rest of the plan. It is important to note that the executive summary is not only a descriptive piece of writing, but also a persuasive one. Remember that you are trying to convince a potential investor to back up your idea with their monetary resources. As such you may want to focus on the aspects of your business that will set it apart from others (e.g. information found in your Market Analysis, Value Proposition and Mapping, STP Strategy, and Retail Analysis Briefs).