This week you learned how companies build one-to-one customer relationships and provide excellent customer service. Write a paper with a plan outlining a customer relationship program for a bed& breakfast.

Building Customer Relationship in Four Steps (Explanation of IDIC Model)

1. Identify your customers – Explain how you will collect customer data to identify your customers.

2. Differentiate your customers – Explain how you will differentiate between customers.

3. Interact with customers – How will you interact with customers?

4. Customize for customers – How will you behave differently towards these customers.

5. Create a loyalty program for your customers. Explain how you define who will be in your loyalty program.