This week you learned about the importance of email, SEO, PPC, and social media marketing. You should summarize your analysis in several paragraphs.
Observe:
Review an email that you received from your company.
Report back results using basic search engine searches using sites like Google, Yahoo, Bing.
Review different keywords using different search engines. What are some differences or similiarities you have observed.
What social media platforms is your company using?
How active is your company on social media?
Select an email, advertisement, or social media post from your company and click on it. Observe the landing page that you are directed to.
Evaluate:
Evaluate how well the email was designed and written? Did the email have an effective call to action?
How are the SEO rankings for the company? Are they displayed in the top 10?
How well does your company use the different social media platforms?
How well does your company listen and engage with customers?
How well is your company's landing page? Is it designed to convert a customer?
Recommendations
Make recommendations how they could improve their email marketing
Make recommendations on how to improve their SEO rankings
Make a recommendation on what other social media platforms your company could use.
Make a recommendation on how they could improve their social media use.
Make a recommendation on how to improve one of your company's landing pages.