This week you are required to submit a case study analysis. Your paper analysis should be between 3 - 5 pages, not counting the title and reference page. No submission should be fewer than 1050 words.
Include a clear and concise introduction.
Format your case study assignment paper so that the three questions asked below are clearly defined. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you use any quotes, you must increase the length of your paper to compensate. Make sure you have two additional references other than the text and use citations.
This case study analysis will be based on the 35 case studies in your textbook. You are to pick ONE (1) of the companies from your text.
Choose a company different from the company you used for the week five paper. You may not have two papers about the same company.
You may not use a paper or any part of a paper from a previous class. Name your selection on your title page.
No abstract is required.
Read the case study and answer the following questions in your paper.
1. Assess the effectiveness of your company's leadership.
2. Discuss the basis of your company's competitive advantage and the potential challenges to its strategy.
3. What growth strategies might your company pursue?
Submit your paper into the assignment section of the classroom.
Font and Spacing - Use Times New Roman 12 pitch font with double-spaced lines.
Length - Write a 3 to 5 page analysis not including the title page and citation page. No fewer than 1050 words!
Reference Page - Include all sources including your textbook on a Reference page
Utilize the APA Style for documenting sources. You will need to include at least 2 sources in addition to your text. Finally, remember Wikipedia is NOT a scholarly source.
Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade.
Choose one of the businesses in the following topics.
The LEGO Group: adopting a strategic approach
Vodafone: developing communications strategy in the UK market
Global forces and the Western European brewing industry
A source of cheap energy or a source of problems - the potential benefits and costs of shale gas
H&M in fast fashion: continued success?
The Formula 1 constructors: capabilities for success
Integration of a Corporate Social Responsibility programme in Coloplast 591 Manchester United FC: still successful despite new threats
Pierre Fabre: culture and the challenges of internationalisation
Adnams - a living company
Ryanair: the low-fares airline - future directions?
Marks & Spencer: is this as good as it gets?
Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector
Going for growth: Teva's global strategy
CRH plc: dimensions of successful corporate strategy
SABMiller: from strength to strength
The internationalisation of Tesco - new frontiers and new problems
Gridsum and the Microsoft partner ecosystem: engaging in China and beyond
Severstal and the global steel industry
FeedHenry - innovating in the cloud
Flight Centre Limited
Strategic leadership and innovation at Apple, Inc.
‘Where's Irene and just exactly what is she up to?' The acquisition of Cadbury PLC by Kraft Foods, 2010
Gazprom and NIS: the oil and gas industry in Serbia
International HIV/AIDS Alliance (B): a strategy for 2020
The Mexican narco-trafficking problem
Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong
GMB: strategic leadership in a trade union
Academies and Free Schools
Paul Polman and the revitalisation of Unilever
LEAX: managing growth in a volatile world
Changing tracks at Babcock Rail
In the boardroom at HomeCo
QR National - Aurizon