This week the reading has discussed products such as, Ask an Expert

Management Studies

This week the reading has discussed products such as Coca-cola and how these products segment the market. For instance, Coke focuses their marketing towards the youth market and Diet Coke is marketed towards older adults.

For this discussion question, select a company that markets their products to similar, yet different, market segments. Be sure to identify the products and the market segment.

Discuss the way the product is marketed. Do you think the company should market to any other segments? What recommendations would you give to this company?

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Marketing Management, Management Studies

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