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This unit focuses heavily on launching and maintaining social media within a business structure. One of our readings for the week discusses the importance of employees' voice as brand identity. For discussion this week, let's combine these concepts. Before viewing anyone else's posts, please suggest 1 social media network from below and how an employee could leverage it to be a positive influence for their employer. These efforts could include things such as hashtags, checking-in, sharing company content, promoting company merchandise, etc. Why did you pick the platform you did? What makes it a strong platform to get the (positive) word out for your business? We are omitting Facebook as it has been covered extensively so far. Twitter Instagram Snapchat Pinterest Tumblr Wordpress Blogger Foursquare Swarm.

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