This section of the week's readings describes the types of consumer offerings with four categories:

convenience offerings

shopping offerings

specialty offerings 

unsought offerings

Consider your own purchase behaviors. Identify a product that, for you, falls into each of the four categories. Be sure to consider why you chose each of the categories for each product.

As you read through your classmates' posts, you will most likely notice that the same product can be a different category for different customers; if so, share your observations with your classmates.