This project is based on ALLIANZ CONNECT SOCIAL NETWORK PAGE USED INSIDE THE COMPANY.
TOPIC - Consumer (Employee) Generated Content - how can all employees be trained and encouraged to publish content?
Presentation slides:
Final group presentation, 10 [minimum] to 15 minutes [maximum] plus questions and discussionFinal group presentation, 10 [minimum] to 15 minutes [maximum] plus questions and discussion
Structure of the work:
4 to 7 pages, A4, double spacing, 12-point font, Ariel or New Times Roman typeface
The students will be graded on the use of theories and models, the logical flow of argumentation, the structure and coherence of the work and the relevance and applicability of the results. The presentation must be structured according to the elements listed below:
- Cover page
- The table of contents
- Introduction
- Background, Scope of the work, Method of Investigation, Research Question, Objectives
- Body of Analysis: Analysis using theories and models studied in class; use of facts, figures, graphs and visual material
- Conclusion
- Bibliography
- Appendix
On attached graph you can find the CONTRIBUTING (BLUE) LINE which is very low. This shows that contribution to Allianz Connect social page within the company is low. Allianz Connect is social network page used within the company. In this page some people working there are not contributing anything. So find strategies to rise that line.
A suggestion to structure your thinking:
1. Start with the end in mind: The goal is to motivate Consumer (Employee) Generated Content . How will you measure success? What are the metrics? The goals? Where will the data come from (sources)?
2. What are alternative strategies (not tactics) for achieving these goals? These will be derived from your research and thinking on Employee Engagement and Change Management. Try to come up with three mutually exclusive strategies.
3. Given the available resources and boundary conditions (aka constraints), which strategy is most likely to succeed in achieving the desired goal(s)? Why?
4. What key assumptions underpin your chosen strategy? What is(are) your contingency plans in case one or more of these fails to deliver?
5. Based on the above What is(are) your Action Recommendation(s) to Alliance management that takes them from where they are to where they want to be? Be as specific and succinct as you can. Avoid vagueness and generalisations.
Attachment:- Report.rar